Tuesday, 22 November 2011


Module Code OUGD201


NAME Lisa Whitaker BLOG. ADDRESS http://l-whitaker1013.blogspot.com

1. What skills have you developed through this module and how effectively do you think you have applied them?
• Lateral thinking to develop concepts has strengthened outcomes. Initially I did not ‘get it’ however can see how to use this method in the future.
• Hand drawn development of ideas – develops visual thinking - Drawing skills become more refined. Applied reasonably effectively.
• Understanding correct file formats for Illustrator, Photoshop and Indesign for design for print.
• Illustrator skills to the point where I am choosing Illustrator to design over Photoshop.
• Use of nets, vectoring and crafting of packages.
• Designing boards for presentation, really pleased with how the boards came together and was also a useful way to draw everything together at the end of the brief

2. What approaches to/methods of design production have you developed and how have they informed your design development process?
• Understanding commercial print has opened up more options for substrates, special finishing and colour
• Selection of images for print – use of vector artwork over pixelated ones.
• The use of the college print facilities – acetate, transparent ink, bleeds (if A3 only way to get a bleed digitally is to print A2)
• The importance of building relationships with printers and providing the best formats and information.
• Thinking about a variety of substrates and also the weight and properties of these eg how they fold, how they would feel made up
• Start printing dummies of text layout straight away. The screen is deceptive and often point size can be much smaller and still be readable.

3. What strengths can you identify in your work and how have/will you capitalise on these?

• Extensive research and analysis has enabled me to focus on a ‘real’ product and problem
• Pushing concept development has led to a strong brand and identity.
• Improving attention to type and layout
• Project planning and tenacity has allowed me to develop this brief extensively
• Growing confidence in asking for help from experts eg Photographer/product shots

4. What weaknesses can you identify in your work and how will you address these in the future?
• Lack of attention to detail especially before print, often caused when rushing to meet a print deadline. I need to factor extra time into reviewing for typos and other errors in the design.
• Explore more innovative Graphic Design for print. I tended to focus on the research for the apple and not get inspiration from a wider selection of contemporary Graphic Design.
• Towards the end of the brief I tended to design the nets digitally rather than develop ideas on paper first. Having seen some of the others design development I would like to apply this more in the future.

5. Identify five things that you will do differently next time and what do you expect to gain from doing these?
• Explore print finishes practically such as embossing, spot varnish and foiling so I can use them in future work.
• After the last type workshop with Graham I would have liked more time to apply what we had learned about font size, space and layout to my designs.
• I managed to blog quite consistently for most of the brief however lost the blog thread in last couple of weeks so had to pick up at the end which proved a challenge. OI f blogging as going along the ‘story’ is still fresh and the communication is stronger.
• My research was more directed towards about the apple, I would have explored more cutting edge packaging and layout through the print task to make the design and layout stronger.
• With the Design for print I should have spent some time designing the layout away from Indesign. The design would look more developed.

6.How would you grade yourself on the following areas:
(please indicate using an ‘x’)

5= excellent, 4 = very good, 3 = good, 2 = average, 1 = poor
1 2 3 4 5
Attendance x
Punctuality x
Motivation x
Commitment x
Quantity of work produced x
Quality of work produced x
Contribution to the group x
The evaluation of your work is an important part of the assessment criteria and represents a percentage of the overall grade. It is essential that you give yourself enough time to complete your written evaluation fully and with appropriate depth and level of self-reflection. If you have any questions relating to the self evaluation process speak to a member of staff as soon as possible.

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