At the Group tutorial with Lorenzo one recommendation was to consider how my packaging would fit within the Co-op's premium range.
My initial reaction is the black does not fit with the vision I have of the Sweetie brand. I want a clean and crisp aesthetic with the white or transparent background. Also not sure if the apple fits into their current product range. I may try the Black and /or the Truly irresistible label once I have designed the final packaging as an alternative colourway.