Sunday, 28 November 2010

Colour theory in practice

These photographs demonstrate pefectly how colour becomes desaturated the more grey is added.  So on the foggy grey day the colours are dull and muddy whereas on a sunny day the colours appear more saturated and therefore brighter.

Thursday, 25 November 2010

Collection 100 - Photographs and workshop

Photos I have chose to print

Armed with our 100 photographs, words, facts and figures we did an exercise with Amber. First of all we had to chose words, opinions, stats and facts which summarised all the research as below:

Then we each looked at another person's collection gave our opinion of the same.

Finally Amber grouped all the various themes and words and we were put into the best fit group to work with for the next brief 'What if'.  My group was james, Charlotte, Frankie and Ben.  The subject was surveillance, the environment, cctv.  We then had to come up with a problem to solve, we talked around the whole"big brother' issue and decided we our problem was "how to make people aware they are being watched?

Friday, 19 November 2010

No news - message & delivery - Final outcome

As the first tag line was 'we can't wrap our kids in bubblewrap forever' I wanted the effect to be more realistic so I tried using  a white background.  The yellow one could have been mistaken for a honeycomb design purely because of the colours.  

As I was designing this ready for the crit on Monday over the weekend I was limited to using a4 size paper.  However I decided to set myself the challenge of being able to reproduce the whole document on one A2 sheet double - sided.  In industry if you were designing a mail shot it would generally be for mass production so the materials would have to be as cost effective as possible.  I actually managed to fit two documents A2 double sided.

The group generally were printing their final outcomes on card which had luxurious high quality feel.  As my design has a few folds I decided the card would make the whole mail shot too bulky when folded.  This is the reason I chose a lower weight of peper and in fact the A2 print off's produced in the print room are actually not so different in quality to the ones printed on the Laser printer.  The print does not seem to be competely dry on the paper James used in the print room and the black transfers marks onto he white paper.