Friday, 30 March 2012

YCN Presentation Boards -submission


We wanted to create some shots of the chip cone and salad cream for the Boards and also possibly for the moving image.  Jenny Sneap a tear 3 Viscom student has put an email out offering her photography services so as Kirsty and I were not very confident at setting up photoshoots we decided to take hr up on her offer.

As it was we did need three pair of hands so to speak!
This was a really enjoyable part of the collaboration and it really pulled together the tone of voice for the campaign.  

YCN submission - Viral Moving image

We uploaded the video on Vimeo and Youtube

Wednesday, 28 March 2012

Dreamweaver web workshop

1. Identify purpose of website - Online portfolio to showcase your work
                               - To get employment/work

2. Identify purpose of target audience - Design studios, Corporate clients, events/exhibitions,buyers, collaborators, potential employers, awards(to gain recognition).

3. Identify the audience needs - work/examples, contact details, specific target audience ie high-end or small business

4. Demonstrate an understanding of interface and basic layout techniques

Research look at similar industry websites, ask opinions

Interesting websites

Horizontal scroll bar

Magnetic North

Engaging/Interactive or gimmicky

The scroll down button was confusing as I though you had to use the screen to scroll down.

AWWWARDS  Examples of good websites which are critted and marked by pros

Next stage with a client - SCAMP- hand-drawn layout
Site map ie Homepage and links - the products, how it works, video etc. 
Examples to inspire design
3- 5 seconds to grab web users attention
Max f pages easy to navigate

Web standards
Scroll down
Light box to display video/images over the top of something
- Position, size of navigation, homepgae

Find websites which break web standards  - Web buttons which move on pages ie  Good practice to keep fixed navigation ie

Websafe fonts

font-family: Arial, Helvetica, sans-serif;
font-family: 'Arial Black', Gadget, sans-serif;
font-family: 'Bookman Old Style', serif;
font-family: 'Comic Sans MS', cursive;
font-family: Courier, monospace;
font-family: 'Courier New', Courier, monospace;
font-family: Garamond, serif;
font-family: Georgia, serif;
font-family: Impact, Charcoal, sans-serif;
font-family: 'Lucida Console', Monaco, monospace;
font-family: 'Lucida Sans Unicode', 'Lucida Grande', sans-serif;
font-family: 'MS Sans Serif', Geneva, sans-serif;
font-family: 'MS Serif', 'New York', sans-serif;
font-family: 'Palatino Linotype', 'Book Antiqua', Palatino, serif;
font-family: Symbol, sans-serif;
font-family: Tahoma, Geneva, sans-serif;
font-family: 'Times New Roman', Times, serif;
font-family: 'Trebuchet MS', Helvetica, sans-serif;
font-family: Verdana, Geneva, sans-serif;
font-family: Webdings, sans-serif;
font-family: Wingdings, 'Zapf Dingbats', sans-serif;

To use Custom fonts they need to be images - Not searchable by a search engine

Websafe colours
On photoshop - tick Only websafe colours.  They are specified by their hexacode 

Note colour on scamp
Can use the hex number in Dreamweaver
What page do you need?
1. Home
2. Work
3. About
4. Contact

Link blog - networking embedded - REMEMBER YOUR TAGET AUDIENCE
Lock FB down so only friends

Sunday, 25 March 2012

Final Crit - YCN

Boards prepared for Final Crit

At this stage we were yet to have the photoshoot booked in with Jenny Sneape for Monday 26 March.  The photoshoot would capture the Chip cone which was at the centre of the festival campaign:

We liked the wrist badn idea but were had ran out of time to execute a product to photograph.

Actions - For Friday 24 March

Redo the logo
Redo sign posts in moving image
Make Moving image 20 seconds - music
Fine i-Phone image and redo Snaptag board

Series of posters for putting on Adshel
Mock up an Adshel
Design and print Net for chip cones

Tuesday, 20 March 2012

YCN Campaign Moving image

I did a very quick storyboard for this which is hardly worth putting up but none the less it was part of the development. the initial storyboard ideas set the tone of voice for the campaign with the sunshine and also this linked back to the SC and the Sunshine Band song we were using for the campaign.

After the crit I redesigned the posts the general feeling was they linked to much to the Ben and Jerrys campaign

Kirsty vectored the icrecream van based on my original idea right at the start of the campaign

Sunday, 18 March 2012

Saturday, 17 March 2012

More design development

I copied the Snaptag circle and incorporated our campaign logo

Kirsty added the Snap tag and campaign logo to the other designs

Final bottle for poster

We worked together with the design side if one of us designed the other would then crit and we would adjust until we were both happy

Thursday, 15 March 2012

YCN Camapaign straplines

One thing that has been bugging me is a 'strap line' to identify our campaign. 
Initially I was researching around "ice cream ' ideas such as the "99' tour,  The latest 'scoop.  Also using the current 'heinz 'Bring on the zing'.  Zing up your food.  What will you eat with yours?  Are you a dipper or a squeezer?
 I have been playing around with ideas around the 'sunshine' feel good ideas and also DJ/MC play on words.   I suddenly remembered a 70's band called KC and the Sunshine Band.  They had this really catchy hit called 'Thats the way I like it' 

I wasn't sure whether 'SC and The Sunshine Van' would work with our target audience however when I ran it passed Kirsty she thought it was really catchy.  The song also gave us a hook ' How do you like it?' which is both cheeky and also leads to engage people to think how they like their salad cream.


Monday, 12 March 2012

Festival imagery/ Tone of voice of campaign

The Heinz Salad Cream 99 tour

MR Whippy /  Mr SC/  Mr Zingy

Zing up your festival food.

The latest Scoop from Salad Cream join us on the 99 festival tour - Win tickets

Scoop some tickets