Sunday, 21 October 2012

Typo 2012 Sara De Bondt

Day One
Friday 20 October 2012
Logan hall
10AM  The Office Of Statistics

Sara De Bondt

What the Typo website said:

Sara De Bondt is a London-based, Belgian graphic designer and she is also publisher and editor of Occational Papers, a non-profit publisher of affordable books on the history of architecture, art, design, film and literature. Making knowledge available and affordable to all has become one of her central issues since starting Sara De Bondt studio in 2003. The studio’s approach is research and idea driven, with strong emphasis on visual clarity and typographic detailing.
It actively seeks out collaboration, both with its clients and colleagues, which has led to a wide range of projects from international clients such as Guggenheim, WIELS, Tate, ICA, V&A, Artissima, Interieur 2010, WIELS, Kunsthal Charlottenborg, MK Gallery, and many more.
Sara is a Visiting Professor at School of Arts, Ghent, and previously taught at Central Saint Martins and the Royal College of Art. She has given talks and workshops at conferences such as Integrated (Antwerp), Spark (Auckland), Otis (Los Angeles) and Kolla (Stockholm). In 2008 she founded Occasional Papers together with Antony Hudek, and since then has co-edited three books: The Master Builder: Talking with Ken Briggs, The Form of the Book Book (with Fraser Muggeridge) and Graphic Design: History in the Writing (1983–2011) (with Catherine de Smet).

The Talk is on Typo 12 so I am not going to transcribe the whole thing:

Key learning points:

Pitch Use the opportunity to do the research so even if you dont win, you learn something

A social way of producing things
Radical nature 2009 Barbican Art Gallery

Artists working in environment and nature

Socially responsability  - unnessary packaging, fake 'environmental'

There MOTO 100%recycled, 100% quality and no compromise

What is to be really green and How far can you practically push?

Apple's sustainable graphic design widget - Ink jet printer fonts (uses less ink)

Their pitch to the barbican was a Manifesto.
Avoid heavy paper weights use lighter - use less material
Use staples instead of glue better for recycling
Avoid foil blocking

Used the material from the previous exhibition, Le Courbisier exhibition, to make the furniture for this exhibition,

The title wall was bits of white wall which was nailed and screwed together so could be re-sued

Reused Brabican archive and printed on the back of posters

The patterns inside the logo was so that printer used less ink

Not full page bleed pictures, smaller pictures

Riso printer - printed ond emand gallery guide - only printed 15,000 copies instead of the original order 30,000.

How Graphic Design itself  is social
Atissma - Art fair design

Considered two other big art fairs 0- frieze uses photographic images and Art unlimted Use typography and strong colours.  The premise was to avoid these two aethstics

All the marketing and print would use statistics - slight nightmare as every piece had to have a statistic attached to it

Everything became a collaboration 

The Office for Statistics was actually at the exhibition and generating data and  statistics live.

Gave out posters of the stats and discussed the Graphic design with people great to get feedback at this level.

The Community of Graphic Design

Set up a Small publishing house. Occasional papers,  in 2008 making books more affordable to students.

Book Fayre printed matter swap fair at the Barbican - no money allowed, a real social event.

Phraser Mudderidge - was a hard barterer.  Studio 'Please do not bend'

Get together with other professions

They don't just make books. also organise getting together - meet each other to talk about your work.  EG Richard Hollis collected writing gave a talk at Whitechapel for the book launch.

The Form of the Book Book

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