Two aspects of Circus entertainment throughout the ages is movement and colour, whetehr it is clowns, animals or acrobats.
In an attempt to create 'movement' and also layering I experimented with he overprint attribute on Indesign
Another aspect of Circus life is diversity ( or oddity/freak shows if you go back to Victorians times). I thought different typefaces from different eras may communicates this.
Bodoni, Bell Gothic and Courier
The dot above the 'i' gave me the idea of maybe subtly conveying the diamond pattern
I think the the typeface Clarendon is a good reference back to the 19th and 20th century.
I tried adding a layer of ITC Franklin Gothic so the colours did not make too much black when layered.