Janet had anticipated 500 leaflets but received about 75 leaflets so understandably was really disappointed; it didn't matter that I had worked really hard to even get to this point. I had jeopardised the first couple of weeks of my third year to deliver this and failed miserably.
I did design an A5 leaflet which had the same design aesthetic of the hotdog fold books which she could print on her A4 pr
Harsh lessons learnt:
- Dont offer a client a service which has not been fully tested (& tested) even if you are not charging for the pleasure!
- Don't get carried away and be to ambitious
- Many factors are out of your control: No tutors available for advice, the vacuum bed may not be available or be broken, the workshop is only open 9 to 5 Mon to Fri
- Setting three designs on each screen made the pull too hard. Try one at a time, easier to line up second colour
- Dont be unrealistic with costs just to please your client
- Never use screen printing for a large volume run EVER again
- Pick yourself up and carry on
On a positive note:
I actually like the 'feel' of the screen printed leaflet they really say something about The Loft Space beyond a digital design.
I am also pleased with the design of the leaflets and how it has improved my skills in Indesign/Illustrator to actually turn this around.
I wont avoid going to screen print for a special finish as Ive got to know the new(ish) staff that started last year.