What is a line - Brief development and rewrite

This is the original brief

After the brainstorming sessions we the chose ten examples which appealed to us as individuals

Of these we dicsuuse dthe ideas as a group then chose three.  We then swapped with a partner (mine was Frankie) She liked idea 2 (which by chance was also MY FAVOURITE!)

 In another session we then rewrote the brief to fit with our chosen quote and idea.

I had to swap this with Joe and we re-wrote each other's brief...this proved interesting as although Joe did not change anything radical his rewording of certail areas made them clearer

We then had to come up with a Timetable of how we were planning to achieve this brief.