Monday, 21 May 2012

SGS brand and the colour

Originally the colours where going to differentiate between different 'levels' of achievement at the Guitar School.  After developing the product range and some discussion with David we have decided to use the Colour system to differentiate different elements or services the business offers as follows:

Red - One to one/group tuition

Green - The School Rock Band Club

Purple - The recording Studio

Blue - The Studio Rock band Club - Summer holidays and Saturdays.

The Black will be the overarching logo which holds the brand together.

I have also changed the logo design as when I printed the book the SGS did not quite 'sit' comfortably.  This is the final logo set:

Each element will have promotional material printed in the relevant colour so the one to one tuition starter packs will be red, leaflets promoting the Rock band Club will be green.. The "brand' will retain its identity through the SGS logo.

All the copy on web and print will use Trebuchet.

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