Thursday 12 May 2011

Speaking from experience - design ideas/notes







The original storyboard for the progress crit.  At this stage I was playing with the idea of balloons and letting things go.


I rewrote the rationale as the original concept had been about ego.  When I carried out the primary research what emerged was ego was not the reason most people did not experiment.  It had more to do with comfort zones, confidence and fear of failure.

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