Sunday, 16 September 2012

Brief One Logo development

I sent Janet the initial logo ideas by email and this was her feedback:

'Quite like the first one and the ones which look like a tangled ball of yarn   maybe a mixture of the two will share with Ruth today, think maybe we should go with a bolder colour too and one which identifies us with an eco-friendly 'green' environment  for the whole hub not just greenfusions 
Agree about the owl think we should stay clear from that 
What I am thinking is we should maybe have a sheep (wool natural environmental and very much associated with Marsden)  

Really like the colours and sheep design on this year's Jazz festival programme
Doesn’t show the simple sheep logo on here  but the green and grey colour on here is quite striking with just an accent of strong purple/heather  maybe ? 

The idea of using a sheep logo as the campaign for wool (which we are involved with) style which is a bit like tangled yarns'

I also played around with ideas for straplines/words to promote The Loft Space

The Loft Space…is space to:

Space to meet
Space to create
Space to chat
Space to learn new skills
Space to share skills
Space to craft
Space to make
Space to make friends
Space to grow
Space to work
Space to enjoy the view
Space to shape
Space for camaraderie
Space to  Sew
Space to crochet
Space to spin
Space to  exchange ideas
Space to knit
Environmentally friendly
Ethical aspirations

From this feedback I carried out some more research as follows which led to some more ideas to discuss at the meeting a few days later:

Open publication - Free publishing - More sheep

I chose the Palatino typeface as I felt it reflected the tradition and professionalism which is the foundation for their practices.  Also for its readabilityand elegance.

Open publication - Free publishing - More brand

Ruth the other artist in residence and Janet told me what they liked about the designs.  At the meeting I tweeked the colour and we tried printing on different paper to get the shade of green that worked.  They both liked the Palatino typeface.

This was a great way to work and we agreed on the basic logo design at the meeting and then I took it home to refine.

These are the final designs

Open publication - Free publishing - More brand

Final logo for The Loft Space

They wanted a simple logo without too much colour for printing on letterheads so we agreed this as well

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