Underage drinkers and parents
Drs surgeries, Children Centres.
Make them think, ask a question.
Currently need to reframe our cultural relationship with alcohol
Underage drinking/binge drinking
Ask a question
Give some facts - Liver Cirosis, death, poverty
The initial idea development was around the idea of escape routes, dead ends. The NHS website has a lot of information about liver disease caused by alcohol misuse which I spent quite a lot of time detailing on the design context blog. However on reflection I decided this may not be the best approach with young people(too far ahead). A lot of research has been carried out over the role parents play both as role models and also educators. Helping children make the right choices. Teenagers will always want to experiment so how do we allow this to happen but keep them as safe as possible? Arm them with facts. So my Who, how, why, and what evolved to:
Who? - Well educated parents of boys aged 10 to 15 years
How? - Remind them how they care about their children and the need to 'talk'
Why? - The alarming statistic about underage drinkers - 11.4 pints a second.
What? - Using a teenage paper doll and simple facts which direct them to the website http://www.gotateenager.org.uk/
The silhouette proved to be challenging to cut out and I was concerned I could run out of time if I tried to make 10 editions. I returned to the simpler Illustrator female form to test its effectiveness.
The progress crit version: