OUGD301 Presentation Boards

Brief One The Loft Space

Open publication - Free publishing

Brief Two What makes a good App

Open publication - Free publishing - More app design

Brief Three Typo 12

Open publication - Free publishing

Brief Four ISTD Circus

Open publication - Free publishing

The Loft Space Digital leaflets

The Loft Space has a Facebook Community page and Green Fusions also has a Twitter account so this makes sharing the Calendars and leaflets digitally possible.  Issuu documents are a great way to share information on Facebook, twitter, Pintest etc.  With this in mind I have modified and published all The Loft Space leaflets on Issuu as follows:


Spring

Open publication - Free publishing - More mockup

Summer

Open publication - Free publishing - More mockup

Autumn

Open publication - Free publishing - More mockup

Winter

Open publication - Free publishing - More mockup

Christmas

Open publication - Free publishing - More crafts

General Loft Space promotion

Open publication - Free publishing - More crafts

The Loft Space photos

Some product shots for The Loft Space:

Open publication - Free publishing - More branding

The Loft Space Banner development

Banners are not necessarily perceived as environmentally friendly however they are a cheap effective method of promotion.  I had thought of maybe a Canvas banner but this would still have to be treated to be waterproof so there probably would not be that much benefit.  I have sourced few environmentally companies who supply banners and their  prices are not too much higher than the local suppliers in Huddersfield.

http://www.sherwoodsigns.co.uk/eco-friendly-banners_i7.htm

The polyproplene banner is 10O% recyclable and cost £45 for by 5ftx 3ft.
The Bamboo Banner which is slightly more expensive at £65 is 99.6% biodegradable. The main environmental benefit is that it comes from a renewable resource. Bamboo is a hardy fast growing resource that can be harvested four years after planting and then re-grows without the need to replant. The bamboo used in the manufacture of this fabric is grown, without the use of pesticides, on an organically farmed plantation and is not taken from forests. The fabric is manufactured in an environmentally friendly closed loop process and has been tested and certified free of harmful substances according to REACH compliance standards. The fact that the fabric is biodegradable means that it does not have an infinite outdoor life but we are offering a guarantee of three months outdoor use before the fabric starts to degrade.

Banner design which matches up with the Seasonal Branding.

The Loft Space Seasonal Calendar events

One area The Loft Space need to promote is their workshops and crafts fairs.  At the moment Janet produces A5 'lists' of events.

I started with a poster which folded into four with a 'calendar' format.  I had been using Palatino from the logo; at this stage I realised it would be useful to incorporate another Typeface. I chose Gill Sans a sans serif typeface.

By using the Gatefold format I was able to fit a lot more information on about the Loft Space, the workshops and how to get there

I also tidied up the type hierarchy some of the titles were in Palatino rather than Gill Sans.

I designed some leaflets with no bleed which would be suitable for Janet to print A4 on her own printer.  The Leaflets with bleed need to be printed A3 or sent for professional print so would be expensive and possibly out of budget.

To push the range further I also incorporated branded and seasonal bags and tags.  These would provide a method of pulling their whole shops product range together (They sell crafts from lots of different Designer Makers)

I also extended the logo to consider how it could work at festive period such as Christmas

The Loft Space Seasonal Branding

Following feedback from the crit I realised the Seasonal logos were looking to busy and bright so revisted the designs.  The three elements of the logo are colour, yarn and typeface.  I had not yet used the yarn so I experimented making some simple motifs using the yarn pen tool.

I also revisited Kuler after I found this great photo of different coloured yarn online.  I used this to create another range of Seasonal colours.

The Loft Space extending the seasonal range

As part of considering the annual calendar Ihave been thinking of just using colour to represent the differnet seasons.  I had a play about in Kuler to try to come up with a seasonal colour pallet

Seasonal branding development

Following the feedback from te Crit I was trying to simplify the 'busy' designs.  The colours alone dont work so I started using the 'kitted 'pattern on differnet seasonal imagery.  the Christmas tree is the best one:

I also thought of dfferent ways a Calendar is divided as follows:

Seasons

Spring

Summer

Autumn

Winter

Seasonal events

Easter

Halloween

Christmas

Local events

Marsden and Slaithwaite

January

Februrary  The Moonraking Festival

March

April

May

June

July

August

September

October -The Jazz Festival

November

December – Annual Christmas Fayre at Marsden parochial hall

Craft events

Promote at Holmfirh craft and food market

Wool events

Local education establishments

Local community organisations

Potential markets

Mother and daughter

Key birthday day out 30^th/40^th/50^th/60^th/70^th

Esty

I researched some current events on Kirklees website and noticed Janet does not promote through this:

Some events Green fusions have promoted on their website

I thought an Etsy store could be another avenue for selling Craft items and kits

Then found Green Fusions have an Etsy store.

This is a Creative hub down in Brighton.   i like how they display their events as a traditional Calendar on their website

They offer Hen parties.  i think this is a potential avenue for The Loft Space