Showing posts with label OUGD203. Show all posts
Showing posts with label OUGD203. Show all posts

Friday, 25 May 2012

OUGD203 Evaluation


BA (Hons.) GRAPHIC DESIGN LEVEL 05
Module Code   OUGD203
 Module Title DESIGN Practice 2




END OF MODULE SELF-EVALUATION


NAME Lisa Whitaker BLOG. ADDRESS http://l-whitaker1013.blogspot.com


1. What skills have you developed through this module and how effectively do you think you have applied them?
Indesign software skills – starting to find my way around this software and linking files from photoshop and Illustrator
Type and layout – My eye for layout is definitely improving after the Design module with Graham.  Thinking about readability, hierarchy and grid layout more effectively.
Collaboration – getting the right balance between project management and not taking over to much.


2. What approaches to/methods of design production have you developed and how have they informed your design development process?
I have re-visted book binding techniques and would have liked more time to extend this.  Limitation with printing/time meant could only try Japanese stab binding, screw posts and perfect binding.
Improving vectoring skills in Ilustrator has opened up more opportunities for my design outcomes.


3. What strengths can you identify in your work and how have/will you capitalise on these?


Extensive research and analysis has enabled me to focus on a ‘real’ product and problem
Improving attention to type and layout
Project planning and tenacity has allowed me to develop this brief extensively
Growing confidence in asking for help from experts eg Book binding at Vernon Street
I am researching more Innovative Graphic Design which is contributing to stronger design outcomes




4. What weaknesses can you identify in your work and how will you address these in the future?
Found it difficult Project managing everything we had to do since Easter however this was partly down to me having too much of a break at Easter!
I have not blogged as much project development as I have been progressing along which created a bottleneck, giving me a problem hitting the deadline.


5. Identify five things that you will do differently next time and what do you expect to gain from doing these?
I still need to make time to  put pen to paper more with editorial layouts, logo development and storyboarding.  
I do make action lists and plan my time in my notebook however I have not documented this on the blog.  I want to find a digital method which can be easily uploaded to Blogger so I get credit for this. 
I tried to achieve too much on both YCN and Product briefs which meant that I did not execute some of the outcomes as effectively as I could.  
Think about what is really being asked for as an outcome ie with Product I spent a lot of time making products which in the end were not required at hand in.  maybe could have digitally mocked up more of the products.




6.How would you grade yourself on the following areas: 
(please indicate using an ‘x’)  


5= excellent, 4 = very good, 3 = good, 2 = average, 1 = poor
1 2 3 4 5
Attendance 4
Punctuality 4
Motivation 5
Commitment 5
Quantity of work produced 5
Quality of work produced 3
Contribution to the group  5
The evaluation of your work is an important part of the assessment criteria and represents a percentage of the overall grade. It is essential that you give yourself enough time to complete your written evaluation fully and with appropriate depth and level of self-reflection. If you have any questions relating to the self evaluation process speak to a member of staff as soon as possible.

Thursday, 24 May 2012

YCN collaboration evaluation


My collaboration was with Kirsty Hardingham. Kirsty was an enthusiastic partner from day one and open to which brief we went ahead with.  Fortunately we were both gravitating towards the Heinz Salad Cream brief.  The brief struck us as one that we could have some fun with and also as a ‘campaign’ style brief the outcomes could be both print and/or digital.

Our roles

We settled into definite roles within our partnership quite naturally - My role was Concept development/Project manager where as Kirsty was responsible for designing and producing practical outcomes such as the posters, website and chip cone.
The benefits of collaboration

Kirsty has much stronger Illustrator skills than me so she concentrated on producing a lot of the art work where as I focussed on the After Effects moving image and the Indesign boards.  In this respect we complimented each other well.  We were also able to bounce ideas of each other which strengthened the outcomes.   

Certain tasks were better executed in collaboration such as the photoshoot which we did with Jenny Sneap from Vis Com.  We needed several pairs of hands to get the photographs we needed.   
The disadvantages of collaboration

The only frustration from my point of view was that she did not come to two of the early crits/ workshops which meant the tone of voice of the campaign was initially directed by me.  I was concerned about this as I wanted the brief to be as collaborative as possible.  I also had to address the problem of  managing the situation without creating friction.  

On a positive note though whenever we agreed actions with deadlines she always delivered and during the last week we really pulled together to submit the boards. 

Conclusion
We were able to reach agreement on the design direction and tone of voice early on in the project.  Overall we planned and coordinated the project effectively.  We were both happy with the outcome we submitted a couple of days before the deadline.




YCN Submission/ My contribution Boards

My Contribution -  as I made the original boards I have used the same layout.  The breakdown has been quite tricky as Kirsty and I have worked together and most of the brief. 

Open publication - Free publishing - More lcs




These were the boards submitted to YCN: 


Friday, 30 March 2012

YCN Presentation Boards -submission

Photoshoot

We wanted to create some shots of the chip cone and salad cream for the Boards and also possibly for the moving image.  Jenny Sneap a tear 3 Viscom student has put an email out offering her photography services so as Kirsty and I were not very confident at setting up photoshoots we decided to take hr up on her offer.


As it was we did need three pair of hands so to speak!
This was a really enjoyable part of the collaboration and it really pulled together the tone of voice for the campaign.  


YCN submission - Viral Moving image




We uploaded the video on Vimeo and Youtube


Sunday, 25 March 2012

Final Crit - YCN

Boards prepared for Final Crit


At this stage we were yet to have the photoshoot booked in with Jenny Sneape for Monday 26 March.  The photoshoot would capture the Chip cone which was at the centre of the festival campaign:












We liked the wrist badn idea but were had ran out of time to execute a product to photograph.






Actions - For Friday 24 March

Lisa 
Redo the logo
Redo sign posts in moving image
Make Moving image 20 seconds - music
Fine i-Phone image and redo Snaptag board

Kirsty
Series of posters for putting on Adshel
Mock up an Adshel
Design and print Net for chip cones
   



Tuesday, 20 March 2012

YCN Campaign Moving image

I did a very quick storyboard for this which is hardly worth putting up but none the less it was part of the development. the initial storyboard ideas set the tone of voice for the campaign with the sunshine and also this linked back to the SC and the Sunshine Band song we were using for the campaign.











After the crit I redesigned the posts the general feeling was they linked to much to the Ben and Jerrys campaign



Kirsty vectored the icrecream van based on my original idea right at the start of the campaign














Sunday, 18 March 2012

Saturday, 17 March 2012

More design development








I copied the Snaptag circle and incorporated our campaign logo



Kirsty added the Snap tag and campaign logo to the other designs




Final bottle for poster



We worked together with the design side if one of us designed the other would then crit and we would adjust until we were both happy

Thursday, 15 March 2012

YCN Camapaign straplines

One thing that has been bugging me is a 'strap line' to identify our campaign. 
Initially I was researching around "ice cream ' ideas such as the "99' tour,  The latest 'scoop.  Also using the current 'heinz 'Bring on the zing'.  Zing up your food.  What will you eat with yours?  Are you a dipper or a squeezer?
 I have been playing around with ideas around the 'sunshine' feel good ideas and also DJ/MC play on words.   I suddenly remembered a 70's band called KC and the Sunshine Band.  They had this really catchy hit called 'Thats the way I like it' 






I wasn't sure whether 'SC and The Sunshine Van' would work with our target audience however when I ran it passed Kirsty she thought it was really catchy.  The song also gave us a hook ' How do you like it?' which is both cheeky and also leads to engage people to think how they like their salad cream.


   

Monday, 12 March 2012

Festival imagery/ Tone of voice of campaign

The Heinz Salad Cream 99 tour

MR Whippy /  Mr SC/  Mr Zingy

Zing up your festival food.

The latest Scoop from Salad Cream join us on the 99 festival tour - Win tickets

Scoop some tickets