The Sweetie apple- sibling of Jazz

I have only just spotted the popularity of the Jazz apple and have started looking at their marketing as the two apples are related both being cultivated from Braeburn and Royal gala.  Apple enthusiasts on Orangepippin.co.uk even include Jazz in it top ten apples of all time , the only supermarket variety to hit this prestigious list!


The Jazz website is also informative.  Their strap line is Apples with bite...


Events the Jazz team attend

BBC Good Food Show
23rd – 27th November 2011

The UK’s biggest and best exhibition specifically dedicated to food, the BBC Good Food Show attracts the country’s finest chefs, most popular brands and over 100,000 adventurous foodies. The weeklong celebration is held at the NEC in Birmingham and Jazz Apples will there once again to razzle, dazzle and refresh the crowds.

Festive Food Fair
8th- 11th December 2011

Running for the first time, The Festive Food Fair is set to wow nearly half a million consumers during the four days at one of the UK’s busiest shopping centres. Held in Bluewater’s new event venue near to the ice skating experience, the Festive Food Fair is the perfect pre-Christmas day out. A great opportunity to discover an array of wines, spirits, champagnes, wonderful cheeses and meats, handmade chocolates, local and regional delicacies, exquisite fish and seafood, mouth-watering jams, chutneys, sauces and marinades plus the world famous Jazz Apple, the event is free to get in and not to be missed.

Its Not Unusual For Jazz Apples To Steal The Show

Jazz Apple’s summer sampling campaign finished in style at the English Heritage Picnic Concert with over 12,000 apples sampled and 3000 recipe cards handed out.  The sell-out event saw the mighty Tom Jones headline as over 11,500 consumers descended on the picturesque Tatton Park in Cheshire.    

The event came just 4 weeks after the Jazz team successfully exhibited at the Goodwood Festival of Speed near Chichester, which attracted over 170,000 consumers and saw a whopping 30,000 Jazz apples handed out. 

The events are part of an on-going strategy to drive trial and raise awareness of the apple variety, which has previously been showcased at Taste of London, Children’s Food Festival, BBC Good Food Show and the Vitality Show.

The Jazz Team will be back at the NEC in November for the BBC Good Food Show and will also be exhibiting at the Festive Food Fair taking place at Bluewater Shopping Centre in December. Stay tuned for further details.