One thing that has been bugging me is a 'strap line' to identify our campaign.
Initially I was researching around "ice cream ' ideas such as the "99' tour, The latest 'scoop. Also using the current 'heinz 'Bring on the zing'. Zing up your food. What will you eat with yours? Are you a dipper or a squeezer?
I have been playing around with ideas around the 'sunshine' feel good ideas and also DJ/MC play on words. I suddenly remembered a 70's band called KC and the Sunshine Band. They had this really catchy hit called 'Thats the way I like it'
I wasn't sure whether 'SC and The Sunshine Van' would work with our target audience however when I ran it passed Kirsty she thought it was really catchy. The song also gave us a hook ' How do you like it?' which is both cheeky and also leads to engage people to think how they like their salad cream.