Thursday, 3 November 2011

The Coop Truly Irresistible range

At the Group tutorial with Lorenzo one recommendation was to consider how my packaging would fit within the Co-op's premium range.






My initial reaction is the black does not fit with the vision I have of the Sweetie brand.  I want a clean and crisp aesthetic with the white or transparent background.  Also not sure if the apple fits into their current product range.  I may try the Black and /or the Truly irresistible label once I have designed the final packaging as an alternative colourway.

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