Brief one The Loft Space - Developing a logo

I met with Janet Hagger on 21/6/12 to discuss how we could work together.   From first walking into The Loft Space I could see quite quickly that they needed some help with their Identity and just simple Graphic design.

A free banner Janet got made at Vista Print

Some Promo material for Green fusions

An advert in The Huddersfield Eye

Their initial idea for a logo (an image of Tunnel End)

My first thoughts on reading the literature about The Creative Hub/Loft Space/Green Fusions as there were several identities and was quite confused by what it actually was.

At the first meeting Janet explained that The Canal & River Trust who owned Standedge Visitors Centre had just been reorganised as a trusts and she was not sure how long The Loft Space would be based there.  

In the meantime we agreed: 

• I would design the logo for The Loft Space for the end of August
• I would also look at Green Fusions website and giver her some ideas for redesigning the site 
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We discussed design direction

Not just textiles, although Craft wanted to get acros 'professionalism' and experience not just 'crafty',

Green/Eco 

Hand made

Tuition

Liked the Owl symbol/wisdom

Words that came immediately to mind:

Community, friendly, Craft, natural, green, countryside, warmth, welcoming, space.

Initial ideas for logo:

Initial research into Owls/Creative Hubs/ Knitting & Crochet

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These are the initial logo ideas I came up with.  I was trying to recreate the feel of the tunnel end idea in some.  On others I experimented with Traditional Crochet Pattern style fonts.

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