- How/what to communicate through a publication print based/online
- How to interact with a younger audience using the Web
- Does ISTD need a fresh face
- How to present an Annual Report so it doesn't look like an annual report
- How to offer the reader an enjoyable experience comparable to a printed book.
Five messages you want to deliver /five things you want to say:
- By having a clear visual identity/strategy a business can naturally facilitates the promotion forward. By developing a range of products each release has a template to follow so not re-inventing the wheel each time
- The tone of voice of the publication will be representative of the Guitar School
Five Reasons why?
- To experiment/push what I already know about design/Typography
- To refresh a Business that I have a vested interest in
- The research will be of interest IE Music mags, ezines
- I have a pool of perspective students /audience members for primary research
- I want to 'make' something- especially a book/publication which will test the skills from design/type
- A good piece for my portfolio
Five facts about the subject/content
- Slaithwaite Guitar School has been established for eight years
- It has been two identities however they have not been heavily promoted
- The business provides guitar and bass tuition
- If has been recently expanded into After Schools clubs - A rock school - band tuition
- The business will launch a new workshop studio in the summer
Five facts about your audience /context:
- A broad age range although the 'payers' are adults mainly aged 30 plus
- The students are aged 8 to 58 years old
- A new audience will be promoting an After School club through schools (followed by summer schools)
- The audience (Students) focus on Performance rather than grades
Identify five distinct products:
- Logo/brand id
- A starter pack - wallet, practice book, poster, plectrum, blank CD
- On line mag/blog
- Printed newspaper/newsletter The purpose being to promote the Guitar school/ Educate and inspire/inform
- Poster - to promote the launch/ezine/blog
- Invitations to the new workshop launch
- In the future potential to design Company stationery/Business cards/Blog/ website/screen assets
Choose one product , identify five elements that could change it into a range:
The Booklet/publication
- An educational bi monthly magazine
- Five levels of practice book with associated poster
- A promotional magazine with different inspirational themes
- A range featuring different genres of music
- A range featuring key learning outcomes
- Dave's inspirational thought/track of the month
- A fold out poster of tips, facts IE guitar tabs,
Other ideas
- Five different ways of packaging
- Five different size formats
- Five promo events - promo material, flyers, invites, local press ad, pin badges, Digital/social media
How much can you challenge it?
How is it going to get out in the world?
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